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Build the Wool Bay case from evidence a guest can use.

As a resident-and-dwelling baseline, the 2021 Census counted 154 residents and recorded 162 private dwellings, with 95 unoccupied on Census night. Neither occupancy status nor dwelling count establishes that a home is offered for short stays, so property supply must be verified separately. Census evidence does not measure visitor or booking demand.

Fleurieu Peninsula is the closest sizeable market, roughly 77 kilometres to the north-west. It is not road distance, and it does not mean the locality sits inside that market. The nearby guides for Coobowie and Edithburgh give guests two useful comparison points without turning the page into an indiscriminate link list.

Every occupied private dwelling counted in Wool Bay is a standalone house, all 63 of them.

The commonest home in Wool Bay is three-bedroom at 52.4% of occupied private dwellings, with 69.8% at three bedrooms or more. The 2021 count recorded 15 two-bedroom, 33 three-bedroom and 11 four-bedroom dwellings. That puts Wool Bay close to the Fleurieu Peninsula area median of 78.5% for three-bedroom-plus stock.

In 2021, 49.3% of occupied dwellings in Wool Bay kept two or more motor vehicles. The split was 23 dwellings with one vehicle, 22 with two and 11 with three or more. No occupied dwelling in the locality recorded zero vehicles, which is a fair signal that guests will arrive by car.

43.2% of work journeys from Wool Bay were made by car on Census day. 24.3% worked from home, which is a fair proxy for whether the internet here is good enough to sell a stay on.

The commonest household in Wool Bay is two-person, at 63.5% of households. Lone-person households are a large share at 41.3%, with 7.9% of households at four people or more. Across 41 families, 9.8% were couples with children, 80.5% couples without and 9.8% one-parent families.

The median age in Wool Bay was 62 at the 2021 Census, in line with the Fleurieu Peninsula area median of 60. Households averaged 1.8 people and 0.6 persons per bedroom. Median rent was $200 a week, below the $250 median across the Fleurieu Peninsula localities DirectStay covers. Median mortgage repayments were $1,062 a month. Median household income ran to $700 a week, against $422 for an individual.

Ownership in Wool Bay is unusually settled: 77.8% of occupied private dwellings were owned outright in 2021, with 15.9% carrying a mortgage and 9.5% rented. That is 6 rented dwellings in the locality count.

Every figure above describes the resident population of Wool Bay at the 2021 Census. None of it describes visitors, nightly rates, occupancy or short-stay supply, and it must not be presented as if it did. Its use is to set expectations a host can then confirm from the property itself: the real bedroom count and bed layout, how many vehicles the space genuinely takes and whether that space is on-title or on-street, the actual route to the door, and the house rules a street of this kind will expect around noise and turnover.

Initial audience pages can distinguish weekend and seasonal stays, couples or family breaks and multi-night self-contained trips. That segmentation is valuable only when the property can serve each journey honestly.

Sources: ABS 2021 Census DataPacks locality evidence (SAL41649) and ABS 2021 Census DataPacks, Suburbs and Localities tables G02 medians and averages, G29 family composition, G34 motor vehicles, G35 household composition, G36 dwelling structure, G37 tenure, G41 bedrooms and G62 travel to work and ABS ASGS Edition 3 Suburbs and Localities geography. Census figures provide locality context only and do not measure short-stay demand.