Our mission at Direct Stay
Accommodation owners should not lose a percentage every time a guest books. Our mission is to replace commission with one simple monthly subscription. So every month you know what comes in, what goes out, and what stays with you.
Gray keeps the mission commercial.
Gray leads strategy and growth. He brings 20 years of experience across digital work, marketing and business, and looks at every Direct Stay decision through the reality of running an accommodation business: what guests need to trust, what owners need to earn and what the numbers need to do.
His job is to make sure the direct channel is not just well presented. It has to be useful, measurable and built to grow.
Reuben turns it into something owners can use.
Reuben leads design and engineering. He builds the Direct Stay websites, booking journeys and connected systems behind them, turning the commercial plan into a clear experience for guests and a practical tool for accommodation owners.
From the first page to the booking flow and guest follow-up, he makes sure the pieces work together and stands behind what gets shipped.
A few simple answers.
What is Direct Stay trying to change?
We want accommodation owners to have a clear alternative to percentage booking commission: one predictable monthly subscription and a direct channel they control.
Do I have to leave Airbnb or Booking.com?
No. Your existing listings can stay live while we build and grow your direct channel alongside them.
Will Direct Stay take a percentage of my bookings?
No. The Direct Stay model is a clear subscription, not a commission charged against every booking.
What do I own?
Your direct-booking website and the guest relationships created through it belong to your business. The goal is to build an asset you can keep growing.
