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Build the Tom Price case from evidence a guest can use.

The most recent Census, taken in 2021, counted 2,910 residents and recorded 1,177 private dwellings, with 363 unoccupied on Census night. They support a careful place description while leaving commercial demand and short-stay supply to property and booking evidence. Census evidence does not measure visitor or booking demand.

Tom Price is about 701 kilometres south-west of Broome as the crow flies. A guest-facing page should check the real route rather than turning this figure into an arrival claim. The nearby guides for Paraburdoo and Newman give guests two useful comparison points without turning the page into an indiscriminate link list.

Almost everything in Tom Price is a standalone house: 742 of 816 occupied private dwellings, or 90.9%. A further 21 dwellings, 2.6%, were caravans, cabins or houseboats.

The commonest home in Tom Price is three-bedroom at 71.3% of occupied private dwellings, with 90.4% at three bedrooms or more. The 2021 count recorded 27 one-bedroom, 41 two-bedroom, 582 three-bedroom and 141 four-bedroom dwellings, plus 15 with five bedrooms or more. That puts Tom Price above the Broome area median of 77.1% for three-bedroom-plus stock.

Tom Price is a two-car locality: 62.1% of occupied dwellings kept two or more motor vehicles in 2021. The split was 298 dwellings with one vehicle, 327 with two and 175 with three or more. Only 1.9% recorded no motor vehicle.

Tom Price has usable public transport by local standards, with 17.4% of work journeys made by train, bus, ferry or tram against 52.5% by car. 6.8% walked or cycled. 2.3% worked from home, which is a fair proxy for whether the internet here is good enough to sell a stay on.

The commonest household in Tom Price is two-person, at 27.5% of households. 20.3% live alone and 38.4% of households hold four people or more. Across 637 families, 61.2% were couples with children, 30.9% couples without and 6.6% one-parent families.

The median age in Tom Price was 32 at the 2021 Census, in line with the Broome area median of 33. Households averaged 2.9 people and 0.9 persons per bedroom. Median rent was $48 a week, well below the $300 median across the Broome localities DirectStay covers. Median mortgage repayments were $1,200 a month. Median household income ran to $3,125 a week, against $1,741 for an individual.

Tom Price has a substantial rental base, with 82% of occupied private dwellings rented in 2021, 2.3% mortgaged and 4.7% owned outright. That is 669 rented dwellings in the locality count.

Every figure above describes the resident population of Tom Price at the 2021 Census. None of it describes visitors, nightly rates, occupancy or short-stay supply, and it must not be presented as if it did. Its use is to set expectations a host can then confirm from the property itself: the real bedroom count and bed layout, how many vehicles the space genuinely takes and whether that space is on-title or on-street, the actual route to the door, and the house rules a street of this kind will expect around noise and turnover.

Initial audience pages can distinguish regional touring and stopovers, family or community visits and practical multi-night stays. Treat those journeys as a starting point, then refine them with property-level evidence.

Sources: ABS 2021 Census DataPacks locality evidence (SAL51456) and ABS 2021 Census DataPacks, Suburbs and Localities tables G02 medians and averages, G29 family composition, G34 motor vehicles, G35 household composition, G36 dwelling structure, G37 tenure, G41 bedrooms and G62 travel to work and ABS ASGS Edition 3 Suburbs and Localities geography. Census figures provide locality context only and do not measure short-stay demand.