Get more direct bookings in Sunset Beach.

Build the Sunset Beach case from evidence a guest can use.

The most recent Census, taken in 2021, counted 1,558 residents and recorded 648 private dwellings, with 58 unoccupied on Census night. They support a careful place description while leaving commercial demand and short-stay supply to property and booking evidence. Census evidence does not measure visitor or booking demand.

Sunset Beach lies roughly 375 kilometres north of Rottnest Island. The figure gives orientation without establishing drive time, service coverage or administrative inclusion. The nearby guides for Bluff Point and Spalding give guests two useful comparison points without turning the page into an indiscriminate link list.

Almost everything in Sunset Beach is a standalone house: 541 of 584 occupied private dwellings, or 92.6%. A further 24 dwellings, 4.1%, were caravans, cabins or houseboats.

Housing in Sunset Beach runs large: four-bedroom homes are the single commonest size at 50.3% of occupied private dwellings, and 88.5% have three bedrooms or more. The 2021 count recorded 16 one-bedroom, 33 two-bedroom, 210 three-bedroom and 294 four-bedroom dwellings, plus 13 with five bedrooms or more. That puts Sunset Beach close to the Rottnest Island area median of 82.6% for three-bedroom-plus stock.

Sunset Beach is a two-car locality: 62.4% of occupied dwellings kept two or more motor vehicles in 2021. The split was 202 dwellings with one vehicle, 268 with two and 90 with three or more. Only 2.4% recorded no motor vehicle.

78.3% of work journeys from Sunset Beach were made by car on Census day. 2% walked or cycled. 3.2% worked from home, which is a fair proxy for whether the internet here is good enough to sell a stay on.

The commonest household in Sunset Beach is two-person, at 38.9% of households. 25.2% live alone and 19.9% of households hold four people or more. Across 433 families, 35.6% were couples with children, 43.2% couples without and 19.2% one-parent families.

The median age in Sunset Beach was 37 at the 2021 Census, younger than the Rottnest Island area median of 48. Households averaged 2.4 people and 0.7 persons per bedroom. Median rent was $310 a week, above the $253 median across the Rottnest Island localities DirectStay covers. Median mortgage repayments were $1,517 a month. Median household income ran to $1,740 a week, against $888 for an individual.

Tenure in Sunset Beach split 31.2% owned outright, 32.5% mortgaged and 33% rented in 2021. That is 193 rented dwellings in the locality count.

Every figure above describes the resident population of Sunset Beach at the 2021 Census. None of it describes visitors, nightly rates, occupancy or short-stay supply, and it must not be presented as if it did. Its use is to set expectations a host can then confirm from the property itself: the real bedroom count and bed layout, how many vehicles the space genuinely takes and whether that space is on-title or on-street, the actual route to the door, and the house rules a street of this kind will expect around noise and turnover.

Useful enquiry paths can be organised around regional touring and stopovers, family or community visits and practical multi-night stays. Each purpose needs its own proof points before it earns a prominent booking-page promise.

Sources: ABS 2021 Census DataPacks locality evidence (SAL51419) and ABS 2021 Census DataPacks, Suburbs and Localities tables G02 medians and averages, G29 family composition, G34 motor vehicles, G35 household composition, G36 dwelling structure, G37 tenure, G41 bedrooms and G62 travel to work and ABS ASGS Edition 3 Suburbs and Localities geography. Census figures provide locality context only and do not measure short-stay demand.