Get more direct bookings in Second Valley.

Build the Second Valley case from evidence a guest can use.

The 2021 Census counted 154 residents and recorded 230 private dwellings, with 155 unoccupied on Census night. Neither occupancy status nor dwelling count establishes that a home is offered for short stays, so property supply must be verified separately. Census evidence does not measure visitor or booking demand.

On the map, Second Valley falls about 13 kilometres south-west of Fleurieu Peninsula. Treat it as orientation only. Route, road and jurisdiction claims need checking against the real address. The nearby guides for Normanville and Cape Jervis give guests two useful comparison points without turning the page into an indiscriminate link list.

Every occupied private dwelling counted in Second Valley is a standalone house, all 80 of them.

The commonest home in Second Valley is three-bedroom at 38.8% of occupied private dwellings, with 60% at three bedrooms or more. The 2021 count recorded 5 one-bedroom, 22 two-bedroom, 31 three-bedroom and 17 four-bedroom dwellings. That puts Second Valley below the Fleurieu Peninsula area median of 78.5% for three-bedroom-plus stock.

In 2021, 56.6% of occupied dwellings in Second Valley kept two or more motor vehicles. The split was 30 dwellings with one vehicle, 27 with two and 16 with three or more. No occupied dwelling in the locality recorded zero vehicles, which is a fair signal that guests will arrive by car.

65.9% of work journeys from Second Valley were made by car on Census day. 29.5% worked from home, which is a fair proxy for whether the internet here is good enough to sell a stay on.

The commonest household in Second Valley is two-person, at 45% of households. Lone-person households are a large share at 41.3%, and no household counted four people or more. Across 42 families, 19% were couples with children, 66.7% couples without and 0% one-parent families.

The median age in Second Valley was 65 at the 2021 Census, in line with the Fleurieu Peninsula area median of 60. Households averaged 1.8 people and 0.7 persons per bedroom. Median rent was $200 a week, below the $250 median across the Fleurieu Peninsula localities DirectStay covers. Median mortgage repayments were $1,400 a month. Median household income ran to $1,019 a week, against $515 for an individual.

Ownership in Second Valley is unusually settled: 63.8% of occupied private dwellings were owned outright in 2021, with 17.5% carrying a mortgage and 16.3% rented. That is 13 rented dwellings in the locality count.

Every figure above describes the resident population of Second Valley at the 2021 Census. None of it describes visitors, nightly rates, occupancy or short-stay supply, and it must not be presented as if it did. Its use is to set expectations a host can then confirm from the property itself: the real bedroom count and bed layout, how many vehicles the space genuinely takes and whether that space is on-title or on-street, the actual route to the door, and the house rules a street of this kind will expect around noise and turnover.

Initial audience pages can distinguish weekend and seasonal stays, couples or family breaks and multi-night self-contained trips. Actual guest questions should decide which journey receives the strongest emphasis.

Sources: ABS 2021 Census DataPacks locality evidence (SAL41323) and ABS 2021 Census DataPacks, Suburbs and Localities tables G02 medians and averages, G29 family composition, G34 motor vehicles, G35 household composition, G36 dwelling structure, G37 tenure, G41 bedrooms and G62 travel to work and ABS ASGS Edition 3 Suburbs and Localities geography. Census figures provide locality context only and do not measure short-stay demand.