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The official 2021 locality evidence counted 1,478 residents and recorded 807 private dwellings, with 250 unoccupied on Census night. They support a careful place description while leaving commercial demand and short-stay supply to property and booking evidence. Census evidence does not measure visitor or booking demand.

Kalbarri is about 497 kilometres north of Rottnest Island as the crow flies. It is not road distance, and it does not mean the locality sits inside that market. The nearby guides for Horrocks and Drummond Cove give guests two useful comparison points without turning the page into an indiscriminate link list.

Of 557 occupied private dwellings in Kalbarri, 79.2% are separate houses, 12.9% townhouses and 0% flats or apartments. A further 26 dwellings, 4.7%, were caravans, cabins or houseboats.

The commonest home in Kalbarri is three-bedroom at 45.8% of occupied private dwellings, with 71.6% at three bedrooms or more. The 2021 count recorded 29 one-bedroom, 109 two-bedroom, 255 three-bedroom and 120 four-bedroom dwellings, plus 24 with five bedrooms or more. That puts Kalbarri below the Rottnest Island area median of 82.6% for three-bedroom-plus stock.

In 2021, 59.5% of occupied dwellings in Kalbarri kept two or more motor vehicles. The split was 202 dwellings with one vehicle, 217 with two and 105 with three or more. Only 3.5% recorded no motor vehicle.

58.1% of work journeys from Kalbarri were made by car on Census day. 11.6% walked or cycled. 6.2% worked from home, which is a fair proxy for whether the internet here is good enough to sell a stay on.

The commonest household in Kalbarri is two-person, at 45.1% of households. Lone-person households are a large share at 31.6%, with 13.5% of households at four people or more. Across 379 families, 27.7% were couples with children, 60.9% couples without and 8.4% one-parent families.

The median age in Kalbarri was 53 at the 2021 Census, in line with the Rottnest Island area median of 48. Households averaged 2.1 people and 0.7 persons per bedroom. Median rent was $258 a week, about level with the $253 median across the Rottnest Island localities DirectStay covers. Median mortgage repayments were $1,600 a month. Median household income ran to $1,122 a week, against $640 for an individual.

Tenure in Kalbarri split 44.2% owned outright, 22.8% mortgaged and 26.9% rented in 2021. That is 150 rented dwellings in the locality count.

Every figure above describes the resident population of Kalbarri at the 2021 Census. None of it describes visitors, nightly rates, occupancy or short-stay supply, and it must not be presented as if it did. Its use is to set expectations a host can then confirm from the property itself: the real bedroom count and bed layout, how many vehicles the space genuinely takes and whether that space is on-title or on-street, the actual route to the door, and the house rules a street of this kind will expect around noise and turnover.

The draft guest-purpose brief identifies regional touring and stopovers, family or community visits and practical multi-night stays. Each purpose needs its own proof points before it earns a prominent booking-page promise.

Sources: ABS 2021 Census DataPacks locality evidence (SAL50709) and ABS 2021 Census DataPacks, Suburbs and Localities tables G02 medians and averages, G29 family composition, G34 motor vehicles, G35 household composition, G36 dwelling structure, G37 tenure, G41 bedrooms and G62 travel to work and ABS ASGS Edition 3 Suburbs and Localities geography. Census figures provide locality context only and do not measure short-stay demand.