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Build the Albany case from evidence a guest can use.

As a resident-and-dwelling baseline, the 2021 Census counted 1,403 residents and recorded 752 private dwellings, with 167 unoccupied on Census night. The responsible use is geographic context; market conclusions require current listing, enquiry and property information. Census evidence does not measure visitor or booking demand.

Margaret River is the closest sizeable market, roughly 284 kilometres to the south-east. A guest-facing page should check the real route rather than turning this figure into an arrival claim. The nearby guides for Mira Mar and Middleton Beach give guests two useful comparison points without turning the page into an indiscriminate link list.

Of 587 occupied private dwellings in Albany, 87.9% are separate houses, 11.8% townhouses and 0.5% flats or apartments.

The commonest home in Albany is three-bedroom at 44% of occupied private dwellings, with 71% at three bedrooms or more. The 2021 count recorded 31 one-bedroom, 130 two-bedroom, 258 three-bedroom and 126 four-bedroom dwellings, plus 33 with five bedrooms or more. That puts Albany below the Margaret River area median of 82% for three-bedroom-plus stock.

In 2021, 51.1% of occupied dwellings in Albany kept two or more motor vehicles. The split was 247 dwellings with one vehicle, 206 with two and 89 with three or more. Only 6.8% recorded no motor vehicle.

65.4% of work journeys from Albany were made by car on Census day. 9.8% walked or cycled. 7.8% worked from home, which is a fair proxy for whether the internet here is good enough to sell a stay on.

The commonest household in Albany is two-person, at 41.1% of households. Lone-person households are a large share at 37.3%, with 11.4% of households at four people or more. Across 347 families, 26.5% were couples with children, 59.1% couples without and 10.7% one-parent families.

The median age in Albany was 55 at the 2021 Census, older than the Margaret River area median of 46. Households averaged 2 people and 0.7 persons per bedroom. Median rent was $325 a week, about level with the $320 median across the Margaret River localities DirectStay covers. Median mortgage repayments were $1,700 a month. Median household income ran to $1,363 a week, against $883 for an individual.

Tenure in Albany split 44.5% owned outright, 22.3% mortgaged and 27.3% rented in 2021. That is 160 rented dwellings in the locality count.

Every figure above describes the resident population of Albany at the 2021 Census. None of it describes visitors, nightly rates, occupancy or short-stay supply, and it must not be presented as if it did. Its use is to set expectations a host can then confirm from the property itself: the real bedroom count and bed layout, how many vehicles the space genuinely takes and whether that space is on-title or on-street, the actual route to the door, and the house rules a street of this kind will expect around noise and turnover.

The draft guest-purpose brief identifies regional touring and stopovers, family or community visits and practical multi-night stays. They provide useful page architecture without pretending to quantify local demand.

Sources: ABS 2021 Census DataPacks locality evidence (SAL50006) and ABS 2021 Census DataPacks, Suburbs and Localities tables G02 medians and averages, G29 family composition, G34 motor vehicles, G35 household composition, G36 dwelling structure, G37 tenure, G41 bedrooms and G62 travel to work and ABS ASGS Edition 3 Suburbs and Localities geography. Census figures provide locality context only and do not measure short-stay demand.